Taking Your Product to Market in a Customer-Driven Era

Shift Your Focus and Business Model to a More Customer-Driven Strategy

Businesses around the world have seen drastic changes in their organizational structure and internal processes, and success requires accelerated — yet purposeful — transformation.

For original equipment manufacturers (OEMs), the supply chain transformation should not be technology-first but instead — customer-first. Although a customer-first approach is the best practice, OEMs must be able to also manage costs and limit disruption as much as possible to keep the business profitable.

Before overhauling your supply chain to be more customer experience–centric, you’ll want to consider the “Three Ps of Network Optimization,” which focus on the most important priorities. And you’ll also need to determine if you have the right operating model, resources and internal experience for successful execution.

In this whitepaper, you’ll gain insights on supply chain partnerships and learn how the three Ps of network optimization can help your organization successfully address the customer-driven era by:

• Putting the customer first
• Picking the right logistics model
• Providing real-time visibility